- Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground. - Events
Launches, roadshows, booths and brand events. - Film production
TV commercials, brand films and digital films: 500 films produced. - PR and e-PR
Press relations, online reputation and thought leadership.
L'Oréal · 2016
Miss Mixa 2016
In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.
In detail
How we worked for L'Oréal
Africa
SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.
Our teams in this marketBlue Lions
Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.
DiscoverMore work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017
Next project
Radisson Blu ↗
Contact
Let's talk about your market
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.