Media brand SouthNext
WAAB
WAAB (We Are African Beauty) is SouthNext's social media brand dedicated to African beauty. It celebrates Africa through beauty, culture and identity.
Media brand
We Are African Beauty. Beauty. Culture. Identity.
Born from more than ten years of work with major beauty brands on the continent, WAAB speaks to a new generation that wants content in its own image: routines, portraits, trends and know-how.
For beauty and lifestyle brands, WAAB offers editorial formats, collaborations with creators and direct access to an engaged community.
Instagramsocial-native media
3pillars: beauty, culture, identity
Contact
Advertise on WAAB
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