Since 2013

Connecting brands to the South

SouthNext is a group of independent advertising and communications agencies (Blue Lions, Facto, Court Circuit, Gardeners) connecting brands to markets across Africa, the Indian Ocean, the Middle East and Europe since 2013.

Manifeste

The South is not an afterthought

The markets we call emerging are young, mobile, connected, and they invent their own codes. You cannot address them with a translated campaign.

SouthNext brings together agencies born in these territories. We live there, produce there and publish media there. That is what allows us to offer creative solutions adapted to each cultural landscape.

200people across the network

180brands managed

500films produced

2013year we started

History

Heading South since 2013

2013The starting pointAdrien Cusinberche and Guillaume Aoust found the group in Paris with Blue Lions, a digital-born agency, and a conviction: brands need partners who truly know the countries of the South.

SinceOne group, four agenciesBlue Lions, Facto, Court Circuit and Gardeners come together under the SouthNext banner, from Africa to the Indian Ocean, from the Middle East to Europe.

TodayMedia and technologyThe group publishes its own media brands (Ondikwa, WAAB, Kabar) and builds its own platforms: SNDX for first-party data, MatchMedias for offline media buying.