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The creative boutique

Facto

Facto is the creative agency of SouthNext Group. With its teams of cross-platform creatives, Facto operates in Reunion Island, Mayotte, the French Caribbean, Madagascar and the United Arab Emirates, supporting major brands with their identity and 360° communication.

Facto is one of the largest agencies in Reunion Island, Mayotte and Madagascar. Its teams deliver brand platforms, integrated campaigns, films, social content and activations.

In Madagascar, Facto was named agency of the year and digital agency of the year at the 2025 Créatives awards, with six first prizes (poster, integrated campaign, events, digital, corporate and film) for Canal+, Orange and Basan.

From Dubai, Facto Middle East leads Middle East work and pan-African assignments for international brands.

5territories
2025agency of the year in Madagascar (Créatives)
6first prizes at the 2025 Créatives
360°from brand to activation

Know-how

What Facto does best

  • Brand platforms and identities
  • Integrated TV, outdoor, radio and digital campaigns
  • Commercials and social content
  • Influence and product launches in the Gulf
  • Events and field activations
  • Research and consumer listening (Gen Z in Madagascar)

Awards

Award-winning creativity

  • Agency of the year in Madagascar, Créatives 2025
  • Digital agency of the year in Madagascar, Créatives 2025
  • 1st prize Poster (Canal+), Integrated campaign, Events and Film (Orange), Digital (Basan), Corporate

Local agencies

Facto, on the ground

21°07′S 55°32′E

Reunion Island

Facto Reunion
Covers : Reunion Island

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18°53′S 47°32′E

Antananarivo

Facto Madagascar
Covers : Madagascar

Offices
Centre d'affaires d'Ivandry
Antananarivo
Madagascar
Contact
Clémence Nalet-Lecomte
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25°04′N 55°09′E

Dubai

Facto Middle East
Covers : Middle East and pan-African topics

Offices
One JLT, Level 6, Office 90
DMCC
Dubai
United Arab Emirates
Contact
Saskia Vogt
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14°36′N 61°04′W

Martinique

Facto Antilles
Covers : Martinique, Guadeloupe and French Guiana

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Clients

They trust us

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  • Brasseries Bourbon
  • Michelin

FAQ

Frequently asked questions

Where is Facto based?

Facto operates in Reunion Island, Mayotte (Mamoudzou), the French Caribbean, Madagascar (Antananarivo) and the United Arab Emirates (Dubai).

Contact

Let's talk about your market

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.