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Five verbs

Imagine. Produce. Connect. Reach. Scale.

SouthNext covers every discipline of an integrated communications group in five families: Imagine (strategy and creative), Produce (films, content, events), Connect (social media, influence, PR), Reach (media buying, retail and owned media) and Scale (data, platforms and AI).

01 · See far, aim true

Imagine

Strategy, brand platforms and big ideas. We start from the ground (the cultures, habits and media of each market) to build brands that ring true, from Casablanca to Antananarivo.

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✦Brand strategyPositioning, brand platform and identity adapted to each market.↗✦Integrated campaignsOne strong idea, deployed across TV, outdoor, radio, digital and on the ground.↗✦Design fictionGardenersExploring the futures of a brand or organisation to give meaning to the present.↗

02 · Made on the ground

Produce

Films, content, events, websites and apps: our teams produce locally, with local talent. 500 films to our name, and content designed for the screens and networks of each country.

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✦Content productionPhoto, video, motion and social formats produced locally.↗✦Film productionTV commercials, brand films and digital films: 500 films produced.↗✦EventsLaunches, roadshows, booths and brand events.↗✦Websites, apps and experiencesWebsites, mobile apps, games and data-capture experiences.↗

03 · Start the conversation

Connect

Social media, influence and PR: the digital heart of the group. Every day we run the communities of major brands on Facebook, Instagram, TikTok, LinkedIn and WhatsApp.

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✦Social mediaStrategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.↗✦Influencer marketingLocal creators, artists and ambassadors working for brands.↗✦PR and e-PRPress relations, online reputation and thought leadership.↗

04 · Reach, everywhere

Reach

Digital and offline media buying, retail activation, and our own media brands: Ondikwa, WAAB and Kabar. Where inventory is missing, we build the audiences.

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✦Media buyingDigital, TV, radio and outdoor: planning and buying at the right price.↗✦Retail and drive-to-storePoint-of-sale activation, POS materials and field operations.↗✦Ondikwa Media brandNews that speaks to you. 100% true, 100% Zo.↗✦WAAB Media brandWe Are African Beauty. Beauty. Culture. Identity.↗✦Kabar Media brandThe social media brand of the Indian Ocean↗

05 · Accelerate with tech

Scale

First-party data, media platforms and artificial intelligence. With SNDX and MatchMedias, we are building the infrastructure emerging markets were missing.

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✦AI and GEOGetting cited by ChatGPT, Gemini and Perplexity: generative engine optimisation.↗✦SNDX PlatformSouthNext Data Exchange: revealing the data of the South↗✦MatchMedias PlatformFind the right advertising match↗

Contact

Let's talk about your market

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.

Get in touchhello@southnext.com