Antananarivo
Facto Madagascar
Covers : Madagascar
- Offices
- Centre d'affaires d'Ivandry
Antananarivo
Madagascar - Contact
- Matthieu Benoit
- Local time
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Madagascar · Antananarivo
Advertising and communications agency in Madagascar
Facto Madagascar is SouthNext Group's advertising and communications agency in Antananarivo. It creates advertising campaigns, digital content and activations for brands addressing Malagasy consumers. TV, radio and outdoor buying can go through the MatchMedias platform.
Local agencies
Our teams in Madagascar
Expertise
Our expertise in Madagascar
From strategy to media buying, every discipline of the group is available in Madagascar, with local teams.
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AI and GEO in Madagascar
Getting cited by ChatGPT, Gemini and Perplexity: generative engine optimisation.↗✦Brand strategy in Madagascar
Positioning, brand platform and identity adapted to each market.↗✦Content production in Madagascar
Photo, video, motion and social formats produced locally.↗✦Media buying in Madagascar
Digital, TV, radio and outdoor: planning and buying at the right price.↗✦Social media in Madagascar
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.↗✦Integrated campaigns in Madagascar
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.↗✦Film production in Madagascar
TV commercials, brand films and digital films: 500 films produced.↗✦Influencer marketing in Madagascar
Local creators, artists and ambassadors working for brands.↗✦Retail and drive-to-store in Madagascar
Point-of-sale activation, POS materials and field operations.↗✦Design fiction in Madagascar
Exploring the futures of a brand or organisation to give meaning to the present.↗✦Events in Madagascar
Launches, roadshows, booths and brand events.↗✦PR and e-PR in Madagascar
Press relations, online reputation and thought leadership.↗✦Websites, apps and experiences in Madagascar
Websites, mobile apps, games and data-capture experiences.↗Media and tech
Our media and platforms in Madagascar
FAQ
Frequently asked questions
How do you advertise in Madagascar?
A campaign in Madagascar typically combines TV, radio, outdoor and social networks. Facto Madagascar, SouthNext Group's agency in Antananarivo, designs and produces campaigns; the MatchMedias platform lets you compare offers from TV, radio and outdoor media owners and pay after proof of broadcast.
Which advertising agency for an integrated campaign in Madagascar?
In Madagascar, the SouthNext Group agency is Facto Madagascar, based in Antananarivo. On the ground, the teams create integrated campaigns, from the creative idea to roll-out across TV, outdoor, radio and digital. Contact: Matthieu Benoit, matthieu@facto.mg.
How do you buy TV, radio, outdoor and digital media in Madagascar?
In Madagascar, the SouthNext Group agency is Facto Madagascar, based in Antananarivo. On the ground, the teams plan and buy campaigns in digital (Meta, Google, TikTok) as well as TV, radio and outdoor. For TV, radio and outdoor, the group's MatchMedias platform lets you compare offers from media owners and pay after proof of broadcast. Contact: Matthieu Benoit, matthieu@facto.mg.
Which social media and TikTok agency in Madagascar?
In Madagascar, the SouthNext Group agency is Facto Madagascar, based in Antananarivo. On the ground, the teams run brand accounts every day on TikTok, Instagram, Facebook and LinkedIn, with community managers who know the local codes. The group also publishes Kabar, an Indian Ocean social media brand on TikTok. Contact: Matthieu Benoit, matthieu@facto.mg.
Which agency can produce a commercial in Madagascar?
In Madagascar, the SouthNext Group agency is Facto Madagascar, based in Antananarivo. On the ground, the teams write, shoot and post-produce films, with local directors and talent. Contact: Matthieu Benoit, matthieu@facto.mg.
Which events agency for a product launch in Madagascar?
In Madagascar, the SouthNext Group agency is Facto Madagascar, based in Antananarivo. On the ground, the teams design and produce launches, roadshows, booths and parties, logistics included. Contact: Matthieu Benoit, matthieu@facto.mg.
How is the SouthNext network organised in Madagascar?
SouthNext works as a network, with one agency in charge of each zone. Facto Madagascar (Antananarivo) : Madagascar. A brand keeps a single point of contact, and each country is handled by the team that knows it.
Where are SouthNext's offices in Madagascar?
SouthNext operates in Madagascar through Facto Madagascar (Antananarivo). Contact: hello@southnext.com.
Markets
✦AfricaAdvertising and communications agency in Africa↗✦Indian OceanAdvertising and communications agency in the Indian Ocean↗✦Middle EastAdvertising and communications agency in the Middle East↗✦Reunion IslandAdvertising and communications agency in Reunion Island↗✦MauritiusAdvertising and communications agency in Mauritius↗✦MayotteAdvertising and communications agency in Mayotte↗✦France and SwitzerlandCommunications agency in France and Switzerland↗
Contact
A project in Madagascar?
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.