Advertising and communications agency in Africa

For a campaign across several African countries, you need an agency that combines central management with teams on the ground. SouthNext, through Blue Lions, has offices in Casablanca, Abidjan, Accra and Johannesburg and supports brands such as L'Oréal, Michelin, Toyota, Betclic and Unilever on the continent.

In Africa, SouthNext Group has 4 agencies: Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra) and Blue Lions South Africa (Johannesburg). On the ground, the teams run brand accounts every day on TikTok, Instagram, Facebook and LinkedIn, with community managers who know the local codes. References: Laicran, Michelin, Canal+ and AFD. The group also publishes Ondikwa, an Ivorian media brand offering native formats to brands. Contact: Alexis Dilas, alexis@bluelions.com.

In Africa, SouthNext Group has 4 agencies: Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra) and Blue Lions South Africa (Johannesburg). On the ground, the teams select and manage local creators, from casting to measuring results. References: L'Oréal, Seb, AFD and Lactalis. The group also publishes Ondikwa, an Ivorian media brand offering native formats to brands. Contact: Alexis Dilas, alexis@bluelions.com.

In Africa, SouthNext Group has 4 agencies: Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra) and Blue Lions South Africa (Johannesburg). On the ground, the teams write, shoot and post-produce films, with local directors and talent. References: L'Oréal, Betclic, Seb and AFD. Contact: Alexis Dilas, alexis@bluelions.com.

In Africa, SouthNext Group has 4 agencies: Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra) and Blue Lions South Africa (Johannesburg). On the ground, the teams plan and buy campaigns in digital (Meta, Google, TikTok) as well as TV, radio and outdoor. References: LVMH, Seb, Canal+ and Pernod Ricard. For digital targeting, the group's SNDX platform provides authenticated, consented first-party audiences. Contact: Alexis Dilas, alexis@bluelions.com.

In Africa, SouthNext Group has 4 agencies: Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra) and Blue Lions South Africa (Johannesburg). On the ground, the teams create integrated campaigns, from the creative idea to roll-out across TV, outdoor, radio and digital. References: Betclic, BIC, CFAO Motors and L'Oréal. Contact: Alexis Dilas, alexis@bluelions.com.

In Africa, SouthNext Group has 4 agencies: Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra) and Blue Lions South Africa (Johannesburg). On the ground, the teams design and produce launches, roadshows, booths and parties, logistics included. References: Betclic, L'Oréal, Michelin and AFD. Contact: Alexis Dilas, alexis@bluelions.com.

SouthNext works as a network, with one agency in charge of each zone. Blue Lions Côte d'Ivoire (Abidjan) : Côte d'Ivoire, Senegal and Central Africa ; Blue Lions Morocco (Casablanca) : Morocco, Algeria and Tunisia ; Blue Lions Ghana (Accra) : Ghana, Nigeria, Sierra Leone and Liberia ; Blue Lions South Africa (Johannesburg) : South Africa and Southern Africa. A brand keeps a single point of contact, and each country is handled by the team that knows it.

SouthNext operates in Africa through Blue Lions Côte d'Ivoire (Abidjan), Blue Lions Morocco (Casablanca), Blue Lions Ghana (Accra), Blue Lions South Africa (Johannesburg). Contact: hello@southnext.com.