Betclic · 2023

Betclic Gbaka Project

Client: Betclic
Market: Côte d'Ivoire
Agency: Blue Lions
Expertise: Events Retail and drive-to-store
Sector: Consumer products and services Media
Year: 2023

To raise a massive level of awareness following our TV campaigns we’ve worked with Betclic in order to paint hundreds of Gbaka (collective taxis) for a never seen before activation!

In detail

How we worked for Betclic

Expertise involved

Events
Launches, roadshows, booths and brand events.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.

The market

Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's digital and communications agency in Abidjan. It creates 360° campaigns, manages social media and influence, produces films and buys media for brands such as Betclic, Société Ivoirienne de Banque, Leader Price, Unilever and Canal+.

Our teams in this market

The agency

Blue Lions Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's communications and digital advertising agency in Abidjan. From Cocody, the team designs and produces 360° campaigns, films, social media content, influence and media buying for Côte d'Ivoire, Senegal and Central Africa.

Discover

More work for Betclic: Betclic - Cote d'Ivoire

Work