- Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground. - Content production
Photo, video, motion and social formats produced locally. - Events
Launches, roadshows, booths and brand events. - Film production
TV commercials, brand films and digital films: 500 films produced.
Betclic · 2023
Betclic - Cote d'Ivoire
Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
In detail
How we worked for Betclic
Côte d'Ivoire
Blue Lions Côte d'Ivoire is SouthNext Group's digital and communications agency in Abidjan. It creates 360° campaigns, manages social media and influence, produces films and buys media for brands such as Betclic, Société Ivoirienne de Banque, Leader Price, Unilever and Canal+.
Our teams in this marketBlue Lions Côte d'Ivoire
Blue Lions Côte d'Ivoire is SouthNext Group's communications and digital advertising agency in Abidjan. From Cocody, the team designs and produces 360° campaigns, films, social media content, influence and media buying for Côte d'Ivoire, Senegal and Central Africa.
DiscoverMore work for Betclic: Betclic Gbaka Project
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Peggy Sage - Ecommerce & activation ↗
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