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Imagine

Integrated campaigns

One strong idea, deployed across TV, outdoor, radio, digital and on the ground.

We create integrated campaigns: one strong creative idea, deployed across every touchpoint that matters in the target country: TV, outdoor, radio, social media, influence and field activation.

For Betclic in Côte d'Ivoire, that meant a series of TV films and hundreds of gbakas, Abidjan's minibuses, repainted in the brand's colours.

What we do

  • Creative concept and campaign platform
  • TV, radio, outdoor, press
  • Digital and social roll-out
  • Multi-country management

FAQ

Frequently asked questions

In which countries does SouthNext offer integrated campaigns?

Each zone has its own agency. Côte d'Ivoire : Blue Lions Côte d'Ivoire ; Ghana : Blue Lions Ghana ; Madagascar : Facto Madagascar ; Reunion Island : Facto Reunion and Court Circuit Reunion ; Mauritius : Facto Reunion and Facto Madagascar ; Mayotte : Facto Mayotte ; French Caribbean and Guiana : Facto Antilles ; France and Switzerland : Gardeners Annecy and Gardeners Geneva. Other markets in Africa, the Indian Ocean, the Middle East and Europe are covered from these offices.

Which brands has SouthNext worked for in integrated campaigns?

The group's references include Cielo Skincare, Memory Lane, Michelin, Remington, Russell Hobbs, Brasseries Bourbon, Cilam and Corbeille d'Or.

Contact

Let's talk about your market

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.