- Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground. - Content production
Photo, video, motion and social formats produced locally. - Influencer marketing
Local creators, artists and ambassadors working for brands.
Russell Hobbs · 2025
Russell Hobbs
As part of their Ramadan campaign in the GCC region, Russell Hobbs teamed up with us to amplify brand visibility through a large-scale influencer collaboration across four key markets — UAE, KSA, Qatar, and Kuwait. The goal: drive conversation, relevance, and consideration for their hero products during the high-engagement Ramadan season.
In detail
How we worked for Russell Hobbs
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
3.5M+Total reach from top creators
500K+Total interactions
42Influencers across 4 GCC countries
297K+Views on standout single Reel
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