- Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground. - Influencer marketing
Local creators, artists and ambassadors working for brands.
Cielo Skincare · 2025
Cielo Skincare
As part of the GCC launch, we led the influencer strategy for CIELO, a Korean beauty-tech brand entering the Dubai market. With a focus on authenticity and product education, we activated a curated group of 30 beauty influencers across the UAE and KSA.
In detail
How we worked for Cielo Skincare
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
30+Influencer collaborations
UAE & KSACross-market launch coverage
Tier-1Endorsements from top creators
GCCLaunch awareness boost
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