- Content production
Photo, video, motion and social formats produced locally. - Events
Launches, roadshows, booths and brand events. - Retail and drive-to-store
Point-of-sale activation, POS materials and field operations. - Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.
Fandom · 2025
Fandom
Fandom brought us in to do something few agencies get the opportunity to do: build a brand character from the ground up for an entire region. As the global home of fan culture made its move into the GCC, they needed more than a translated version of their global identity — they needed a presence that felt native, vibrant, and genuinely plugged into the region's passionate fan communities.
In detail
How we worked for Fandom
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
8.3MOrganic reach in first 60 days
220%Social following growth at launch
14KStore visitors in opening weekend
91%Positive mascot sentiment (community poll)
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