- Content production
Photo, video, motion and social formats produced locally. - Events
Launches, roadshows, booths and brand events. - Influencer marketing
Local creators, artists and ambassadors working for brands. - Media buying
Digital, TV, radio and outdoor: planning and buying at the right price. - Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.
Abu Dhabi Festival 2025 · 2025
Abu Dhabi Festival 2025
As the official digital partner for Abu Dhabi Festival 2025, we managed a comprehensive marketing rollout across all major social platforms. From content creation to influencer coverage and performance media, the campaign ran for five months and captured both cultural impact and audience engagement.
In detail
How we worked for Abu Dhabi Festival 2025
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
3.5M+Views and 1.7M reach
200+Content pieces published
55K+Ad-driven clicks (CPC from 0.17 AED)
30+Artists reshared content organically
Work
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