Platform SouthNext
SNDX
SNDX (SouthNext Data Exchange) is SouthNext's first-party data platform for Africa, the Middle East and the Indian Ocean. It connects brands to more than 50 million authenticated, fully consented profiles in 8 countries, and lets publishers monetise their data.
Platform
SouthNext Data Exchange: revealing the data of the South
In these markets, most digital budgets go to Meta and Google for lack of local data infrastructure. SNDX addresses this in three steps: collecting consented data (QR codes, apps, chatbots, CRM), unifying it in a CDP into single profiles, then activating it on Google, Meta, DSPs and direct publishers.
For advertisers: real audiences and precise targeting in Morocco, Côte d'Ivoire, South Africa, Madagascar, Mauritius, Reunion Island, the UAE and Saudi Arabia. For publishers: a new revenue stream, within a sovereign framework.
FAQ
Frequently asked questions
What is first-party data?
It is the information customers share directly with a brand or publisher: purchases, browsing, loyalty, interactions. Unlike third-party cookies, which browsers now block, this data is consented and durable, and enables precise, lawful targeting.
Contact
Try SNDX
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.