Imagine
Brand strategy
Positioning, brand platform and identity adapted to each market.
A brand cannot be rolled out identically from one country to the next. We define the positioning, platform and identity that make it locally relevant without cutting it off from its global story.
Audits, consumer research, brand architecture, naming, visual identity and packaging: our teams work from the ground, with first-hand knowledge of each market's cultures and habits.
What we do
- Audits and consumer research
- Brand platform and positioning
- Visual identity and packaging
- Local adaptation of global brands
Markets
Brand strategy, market by market
- Brand strategy in Africa
- Brand strategy in the Indian Ocean
- Brand strategy in the Middle East
- Brand strategy in Côte d'Ivoire
- Brand strategy in Morocco
- Brand strategy in Ghana
- Brand strategy in South Africa
- Brand strategy in Madagascar
- Brand strategy in Reunion Island
- Brand strategy in Mauritius
- Brand strategy in Mayotte
- Brand strategy in the French Caribbean and French Guiana
- Brand strategy in the United Arab Emirates
- Brand strategy in France and Switzerland
FAQ
Frequently asked questions
In which countries does SouthNext offer brand strategy?
Each zone has its own agency. United Arab Emirates : Facto Middle East ; France and Switzerland : Gardeners Annecy and Gardeners Geneva. Other markets in Africa, the Indian Ocean, the Middle East and Europe are covered from these offices.
Which brands has SouthNext worked for in brand strategy?
The group's references include Memory Lane, RTE, Texen, Peggy Sage, Bayara, Michelin, Diuke and Ecotrail.
Contact
Let's talk about your market
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.