- Brand strategy
Positioning, brand platform and identity adapted to each market. - Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Memory Lane · 2025
Memory Lane
A UAE-based perfume manufacturer approached us with a bold ambition: to create a new fragrance brand that would transcend the crowded luxury market and speak to something deeper — the emotional power of scent. We took the brief from a blank page to a fully realised brand, from the name on the bottle to the story in the campaign.
In detail
How we worked for Memory Lane
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
340%Return on launch spend
2.4MCampaign impressions, week one
12KUnits sold in 90 days
94%Brand recall in post-launch survey
Work
Related work
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