- Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground. - Content production
Photo, video, motion and social formats produced locally. - Influencer marketing
Local creators, artists and ambassadors working for brands. - Media buying
Digital, TV, radio and outdoor: planning and buying at the right price. - Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.
Michelin · 2025
Michelin
When Michelin needed a regional partner to manage their social presence, build authentic communities in the performance automotive space, and bring six new tyre products to market across three countries — they came to us. The mandate was sweeping: own the conversation at every level of the market, from track-day devotees to everyday drivers discovering performance for the first time.
In detail
How we worked for Michelin
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverMore work for Michelin: BFGoodrich Dakar 2023 · BFGoodrich Morocco Rally · Michelin Formula E · Michelin Guide Launch · Michelin Safe Mobility · Michelin Star Revelation Influencer Trip · Michelin Product Launch Live Event · BFGoodrich - Red Bull SXS Event
Results
61MTotal campaign reach across all markets
4.8×Average engagement uplift across 3 accounts
60+Influencer & partner activations managed
+38%YoY social following growth
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Contact
Let's talk about your market
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