Michelin · 2023

Michelin Safe Mobility

Client: Michelin
Market: Africa
Agency: Blue Lions
Expertise: Events Retail and drive-to-store
Sector: Consumer products and services Automotive and transport
Year: 2023

Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate.

The Michelin Man was also present.

In detail

How we worked for Michelin

Expertise involved

Events
Launches, roadshows, booths and brand events.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for Michelin: Michelin · BFGoodrich Dakar 2023 · BFGoodrich Morocco Rally · Michelin Formula E · Michelin Guide Launch · Michelin Star Revelation Influencer Trip · Michelin Product Launch Live Event · BFGoodrich - Red Bull SXS Event

Work