L'Oréal · 2023

Queen Mixa 2021

Client: L'Oréal
Market: Senegal
Agency: Blue Lions
Expertise: Content production Film production
Sector: Beauty
Year: 2023

Create a dedicated song for the launch of the 2021 Miss Mixa contest. The song was sung by MAYA, a Senegalese star singer. The song’s goal is to promote the natural beauty of African women and promote their different skin complexions.

In detail

How we worked for L'Oréal

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Film production
TV commercials, brand films and digital films: 500 films produced.

The market

Senegal

Work carried out Senegal by SouthNext Group teams.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Maybelline Valentine's day 2023 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017 · Miss Mixa 2016

Work