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L'Oréal · 2018

Garnier Afrique

Garnier Afrique

All work

Client
L'Oréal
Market
Africa
Agency
Blue Lions
Expertise
Content productionInfluencer marketingMedia buyingSocial media
Sector
Beauty
Year
2018

L’Oréal is working with Blue Lions to position Garnier, one of its leading brands, on the African continent through social media and digital activations.

In detail

How we worked for L'Oréal

Expertise involved

  • Content production
    Photo, video, motion and social formats produced locally.
  • Influencer marketing
    Local creators, artists and ambassadors working for brands.
  • Media buying
    Digital, TV, radio and outdoor: planning and buying at the right price.
  • Social media
    Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017 · Miss Mixa 2016

Next project

La Croissanterie ↗

Contact

Let's talk about your market

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.