Contact

L'Oréal · 2017

Miss Mixa 2017

Miss Mixa 2017

All work

Client
L'Oréal
Market
Africa
Agency
Blue Lions
Expertise
Integrated campaignsEventsFilm productionPR and e-PR
Sector
Beauty
Year
2017

Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.

In detail

How we worked for L'Oréal

Expertise involved

  • Integrated campaigns
    One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
  • Events
    Launches, roadshows, booths and brand events.
  • Film production
    TV commercials, brand films and digital films: 500 films produced.
  • PR and e-PR
    Press relations, online reputation and thought leadership.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2016

Next project

Pharma5 healthcare ↗

Contact

Let's talk about your market

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.