L'Oréal · 2023

Garnier Vitamin C

Client: L'Oréal
Market: Senegal DR Congo Cameroon
Agency: Blue Lions
Expertise: Events Influencer marketing PR and e-PR
Sector: Beauty
Year: 2023

Organize a launch event to promote the Garnier Vitamin C Serum in different countries: DRC, Senegal, Cameroon and Gabon… Help discover the new Garnier skincare product, and above all generate enthusiasm around the new serum’s launch through the use of influencers and content creators invited to the events.

In detail

How we worked for L'Oréal

Expertise involved

Events
Launches, roadshows, booths and brand events.
Influencer marketing
Local creators, artists and ambassadors working for brands.
PR and e-PR
Press relations, online reputation and thought leadership.

The market

Senegal

Work carried out Senegal by SouthNext Group teams.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Maybelline Dakar · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017 · Miss Mixa 2016

Work