L'Oréal · 2023

Maybelline Dakar

All work

Client: L'Oréal
Market: Senegal
Agency: Blue Lions
Expertise: Events Retail and drive-to-store
Sector: Beauty
Year: 2023

Create a visible mall activation in Dakar centred on a kiosk designed specifically for the operation.

In detail

How we worked for L'Oréal

Expertise involved

Events
Launches, roadshows, booths and brand events.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.

The market

Senegal

Work carried out Senegal by SouthNext Group teams.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017 · Miss Mixa 2016

Work