Maybelline Mauritius

Expertise involved

• Content production
  Photo, video, motion and social formats produced locally.
• Influencer marketing
  Local creators, artists and ambassadors working for brands.
• Media buying
  Digital, TV, radio and outdoor: planning and buying at the right price.
• Retail and drive-to-store
  Point-of-sale activation, POS materials and field operations.
• Social media
  Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Mauritius

In Mauritius, SouthNext Group supports brands through its Indian Ocean teams: advertising campaigns, social media, influence and activations. TV, radio and outdoor buying can go through the MatchMedias platform, and the Kabar media brand also speaks to Mauritians.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.