L'Oréal · 2023

Maybelline Valentine's day 2023

Client: L'Oréal
Market: Senegal DR Congo Cameroon
Agency: Blue Lions
Expertise: Content production Influencer marketing
Sector: Beauty
Year: 2023

Raise interest among internet users for the brand and star products using influencers and a contest. Scope influencers (Senegal, Benin, Cameroon, Congo and DRC) produced a step-by-step video using RAL. They incited consumers to go a Maybelline POS to win a romantic getaway.

In detail

How we worked for L'Oréal

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Influencer marketing
Local creators, artists and ambassadors working for brands.

The market

Senegal

Work carried out Senegal by SouthNext Group teams.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017 · Miss Mixa 2016

Work