Michelin · 2023

Michelin Formula E

Client: Michelin
Market: Saudi Arabia
Agency: Facto
Expertise: Content production Media buying Social media Websites, apps and experiences
Sector: Consumer products and services Automotive and transport
Year: 2023

Boost engagement for the Michelin brand during the Diriyah Grand Prix (Formula E) and allow for prospect/client data collection by creating a digital mobile game allowing users to race against each other while collecting data.

In detail

How we worked for Michelin

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.
Websites, apps and experiences
Websites, mobile apps, games and data-capture experiences.

The market

Saudi Arabia

Work carried out Saudi Arabia by SouthNext Group teams.

The agency

Facto

Facto is the creative agency of SouthNext Group. With its teams of cross-platform creatives, Facto operates in Reunion Island, Mayotte, the French Caribbean, Madagascar and the United Arab Emirates, supporting major brands with their identity and 360° communication.

Discover

More work for Michelin: Michelin · BFGoodrich Dakar 2023 · BFGoodrich Morocco Rally · Michelin Guide Launch · Michelin Safe Mobility · Michelin Star Revelation Influencer Trip · Michelin Product Launch Live Event · BFGoodrich - Red Bull SXS Event

Work