BFGoodrich - Red Bull SXS Event

BFGoodrich and Red Bull have teamed up for Side By Side, the first-of-its-kind event that brings together car enthusiasts and extreme sports athletes alike in Dubai. Altavia Blue Lions managed all event branding for BFGoodrich, social media activities, hosting influencers and VIPs, paid media, promoters and created a highlight video of the event that was shared with the global BFGoodrich staff internally and on social media. Pre event: Altavia Blue Lions started the social campaign 2 weeks prior to the event and created awareness around it.

In addition to that, an online contest has been hosted to reach followers and offroad enthusiasts and give them a chance to win a VIP experience and a meet and greet with a famous racer. During the event: ABL did a live coverage showing the SXS racers competing in the Dubai desert using BFGoodrich tires. · LIVE COVERAGE OF THE RACE through stories. · Hosting the influencers and BFGoodrich importers and providing a VIP experience that allowed them to indulge themselves in the 1000HP Torque experience and watch the racers from an exclusive viewing point. · Interviewing some of the influencers and getting testimonial videos about BFGoodrich as a brand in the region and the performance of the tires when it comes to the off-road landscape. Post-event: An event highlight video & testimonial videos have been created and shared on social platforms.