Kamali Nuts - Kamali’s New Brand Story and Brand Design

Kamali is a boutique premium nut brand that specializes in traditionally crafted nuts. What makes them unique is how their products are all filled with sustainably sourced ingredients for a pure and healthy indulgence for their customers. Kamali had a great product and a brand concept waiting to be released but just needed to be pushed in the right direction, so they partnered up with Altavia Blue Lions to improve on all of this and push the brand to the heights it deserved.

Kamali chose Blue Lions Altavia as their agency due to the fact they were experienced in aiding small businesses in improving their online profiles along with improving the image and sales from an offline aspect. Firstly, Kamali was given a new brand story so that customers especially could relate to the brand and understand the story of Kamali more and this was installed in the shop as soon as possible. Additionally, Blue Lions generated loads of content from the shop itself and this was used in tandem with the timing of Ramadan to create Kamali’s first successful campaign both online and offline.

Additionally, competitions ran through Ramadan and this, along with brand new fun and creative content being made resulted in high engagement for Kamali with their socials. A video was created for the new shop opening which could be played in-store to educate customers about the brand, its values and its products.