St Michel - New Countries, New Products, New Influencers

Since 2020, Altavia Blue Lions (ABL) has been trusted with St Michel’s social media management for the Middle East region. Shortly after, due to a successful relationship, Belgium, the United Kingdom, Switzerland, and the Netherlands were assigned to ABL as well. Having a global presence and expertise, the content provided was always successful in all those regions as Altavia Blue Lions understood the right tones and terminology to use in each particular country as well as writing the content in the respective languages for each country.

After opening a designated Social Media account for each country, creating content calendars and doing community management, the next step was to have 10-15 macro and mega influencers per country be sent the products which were to be released. Each of them was tasked to find fun and creative ways for them to show the products on Facebook, Instagram or Tiktok. We sent the products along with 3-4 campaign ideas they could follow so that their videos matched the St Michel theme on socials.

The suggested topics were Back to school, Family fun, Work/Office Snack and Summer Food. These videos and content turned out to be a big hit on our socials and due to some influencers having a huge following we increased the audience that St Michel had in those countries and also had high engagement as we shared a video each week on all our socials.