Contact

United Arab Emirates · Dubai

Advertising and communications agency in Dubai and the UAE

Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.

Local agencies

Our teams in the United Arab Emirates

Facto

25°04′N 55°09′E

Dubai

Facto Middle East
Covers : Middle East and pan-African topics

Offices
One JLT, Level 6, Office 90
DMCC
Dubai
United Arab Emirates
Contact
Saskia Vogt
Local time
—
Discover

Expertise

Our expertise in the United Arab Emirates

From strategy to media buying, every discipline of the group is available in the United Arab Emirates, with local teams.

✦

AI and GEO in the United Arab Emirates

Getting cited by ChatGPT, Gemini and Perplexity: generative engine optimisation.
↗
✦

Brand strategy in the United Arab Emirates

Positioning, brand platform and identity adapted to each market.
↗
✦

Content production in the United Arab Emirates

Photo, video, motion and social formats produced locally.
↗
✦

Media buying in the United Arab Emirates

Digital, TV, radio and outdoor: planning and buying at the right price.
↗
✦

Social media in the United Arab Emirates

Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.
↗
✦

Integrated campaigns in the United Arab Emirates

One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
↗
✦

Film production in the United Arab Emirates

TV commercials, brand films and digital films: 500 films produced.
↗
✦

Influencer marketing in the United Arab Emirates

Local creators, artists and ambassadors working for brands.
↗
✦

Retail and drive-to-store in the United Arab Emirates

Point-of-sale activation, POS materials and field operations.
↗
✦

Design fiction in the United Arab Emirates

Exploring the futures of a brand or organisation to give meaning to the present.
↗
✦

Events in the United Arab Emirates

Launches, roadshows, booths and brand events.
↗
✦

PR and e-PR in the United Arab Emirates

Press relations, online reputation and thought leadership.
↗
✦

Websites, apps and experiences in the United Arab Emirates

Websites, mobile apps, games and data-capture experiences.
↗

Media and tech

Our media and platforms in the United Arab Emirates

Clients

They trust us

See all
  • Michelin
  • BIC

FAQ

Frequently asked questions

Which agency should you choose for an influencer campaign in the United Arab Emirates?

In the United Arab Emirates, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams select and manage local creators, from casting to measuring results. References: Cielo Skincare, Michelin, Motul and Remington. Contact: Saskia Vogt, saskia@facto.ae.

Which social media and TikTok agency in the United Arab Emirates?

In the United Arab Emirates, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams run brand accounts every day on TikTok, Instagram, Facebook and LinkedIn, with community managers who know the local codes. References: Fandom, Global broker, Michelin and Motul. Contact: Saskia Vogt, saskia@facto.ae.

Which events agency for a product launch in the United Arab Emirates?

In the United Arab Emirates, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams design and produce launches, roadshows, booths and parties, logistics included. References: Fandom and Michelin. Contact: Saskia Vogt, saskia@facto.ae.

Which agency can adapt a brand strategy in the United Arab Emirates?

In the United Arab Emirates, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams define the positioning, platform and identity that make a brand locally relevant. References: Memory Lane, Bayara, Michelin and St Michel. Contact: Saskia Vogt, saskia@facto.ae.

Who produces brand content in the United Arab Emirates?

In the United Arab Emirates, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams produce photos, videos, motion design and vertical formats with local talent and settings. References: Fandom, Global broker, LSL Capital and Michelin. Contact: Saskia Vogt, saskia@facto.ae.

How is the SouthNext network organised in the United Arab Emirates?

SouthNext works as a network, with one agency in charge of each zone. Facto Middle East (Dubai) : Middle East and pan-African topics. A brand keeps a single point of contact, and each country is handled by the team that knows it.

Where are SouthNext's offices in the United Arab Emirates?

SouthNext operates in the United Arab Emirates through Facto Middle East (Dubai). Contact: hello@southnext.com.

Contact

A project in the United Arab Emirates?

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.