Dubai
Facto Middle East
Covers : Middle East and pan-African topics
- Offices
- One JLT, Level 6, Office 90
DMCC
Dubai
United Arab Emirates - Contact
- Saskia Vogt
- Local time
- —
Middle East · Dubai
Advertising and communications agency in the Middle East
SouthNext supports brands in the Middle East through Facto Middle East, its Dubai-based agency. The team runs campaigns in the United Arab Emirates, Saudi Arabia and the Gulf for brands such as Michelin and BFGoodrich.
Local agencies
Our teams in the Middle East
Expertise
Our expertise in the Middle East
From strategy to media buying, every discipline of the group is available in the Middle East, with local teams.
✦
AI and GEO in the Middle East
Getting cited by ChatGPT, Gemini and Perplexity: generative engine optimisation.↗✦Brand strategy in the Middle East
Positioning, brand platform and identity adapted to each market.↗✦Content production in the Middle East
Photo, video, motion and social formats produced locally.↗✦Media buying in the Middle East
Digital, TV, radio and outdoor: planning and buying at the right price.↗✦Social media in the Middle East
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.↗✦Integrated campaigns in the Middle East
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.↗✦Film production in the Middle East
TV commercials, brand films and digital films: 500 films produced.↗✦Influencer marketing in the Middle East
Local creators, artists and ambassadors working for brands.↗✦Retail and drive-to-store in the Middle East
Point-of-sale activation, POS materials and field operations.↗✦Design fiction in the Middle East
Exploring the futures of a brand or organisation to give meaning to the present.↗✦Events in the Middle East
Launches, roadshows, booths and brand events.↗✦PR and e-PR in the Middle East
Press relations, online reputation and thought leadership.↗✦Websites, apps and experiences in the Middle East
Websites, mobile apps, games and data-capture experiences.↗Media and tech
Our media and platforms in the Middle East
Clients
They trust us
FAQ
Frequently asked questions
Which agency should you choose for an influencer campaign in the Middle East?
In the Middle East, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams select and manage local creators, from casting to measuring results. References: Cielo Skincare, Michelin, Motul and Remington. Contact: Saskia Vogt, saskia@facto.ae.
Which social media and TikTok agency in the Middle East?
In the Middle East, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams run brand accounts every day on TikTok, Instagram, Facebook and LinkedIn, with community managers who know the local codes. References: Fandom, Global broker, Michelin and Motul. Contact: Saskia Vogt, saskia@facto.ae.
Which events agency for a product launch in the Middle East?
In the Middle East, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams design and produce launches, roadshows, booths and parties, logistics included. References: Fandom and Michelin. Contact: Saskia Vogt, saskia@facto.ae.
Which agency can adapt a brand strategy in the Middle East?
In the Middle East, the SouthNext Group agency is Facto Middle East, based in Dubai, which covers Middle East and pan-African topics. On the ground, the teams define the positioning, platform and identity that make a brand locally relevant. References: Memory Lane, Bayara, Michelin and St Michel. Contact: Saskia Vogt, saskia@facto.ae.
How is the SouthNext network organised in the Middle East?
SouthNext works as a network, with one agency in charge of each zone. Facto Middle East (Dubai) : Middle East and pan-African topics. A brand keeps a single point of contact, and each country is handled by the team that knows it.
Where are SouthNext's offices in the Middle East?
SouthNext operates in the Middle East through Facto Middle East (Dubai). Contact: hello@southnext.com.
Contact
A project in the Middle East?
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.