Group of advertising and communications agencies for Africa, the Indian Ocean, the Middle East and Europe
SouthNext is a group of independent advertising and communications agencies (Blue Lions, Facto, Court Circuit, Gardeners) connecting brands to markets across Africa, the Indian Ocean, the Middle East and Europe since 2013.
Showreel · 500 films produced
The Group
A network of independent agencies, born in the South
SouthNext Group is an independent group of advertising and communications agencies, founded in 2013. It brings together four agencies: Blue Lions, the African specialist; Facto, a creative agency in Reunion Island, Mayotte, the French Caribbean, Madagascar and Dubai; Court Circuit, the agency for Reunion Island brands; and Gardeners, a narrative and digital agency in Annecy and Geneva.
With 200 people and 13 offices, from Casablanca to Johannesburg and from Dubai to Antananarivo, the group supports 180 brands such as L'Oréal, Michelin, Betclic, Toyota, Unilever, Pierre Fabre and Leroy Merlin. A single point of contact runs campaigns across several countries, with teams based in each.
SouthNext covers every discipline of an integrated communications group: brand strategy, 360° campaigns, commercials, social media, influence, PR, events, media buying and point-of-sale activation. Its core is social and digital.
The group also publishes its own media brands (Ondikwa in Côte d'Ivoire, WAAB on African beauty, Kabar in the Indian Ocean) and builds its own technology platforms: SNDX for first-party data, MatchMedias for TV, radio and outdoor buying.
The Network
Four agencies, one heading
Each agency has its territory and its character. Together they cover Africa, the Indian Ocean, the Middle East and Europe.
Solutions
Five verbs for one market
Every discipline of an integrated communications group, with a social and digital core, media brands we publish and platforms we build.
02ProduceMade on the ground. Content production · Film production · Events · Websites, apps and experiences↗
03ConnectStart the conversation. Social media · Influencer marketing · PR and e-PR↗
04ReachReach, everywhere. Media buying · Retail and drive-to-store · Ondikwa · WAAB · Kabar↗
05ScaleAccelerate with tech. AI and GEO · SNDX · MatchMedias↗
Media and tech
What was missing, we build
Media brands to build audiences. Platforms to activate them. Proprietary assets working for brands.
Clients
They trust us
Sortlist
What our clients say
5 verified reviews on Sortlist ↗
« Working with them doesn't feel like working with an external agency, it feels like working with your own team, side by side. »
Marketing Manager GCC, Spectrum Brands
« Their creativity, willingness to experiment with new formats and ideas, and their openness to feedback. »
Marketing Manager, Sanrio GmbH
« The flexibility and 100% involvement from top to bottom. »
Marketing Project Manager, Bayara (Savola Group)
Markets
What time is it where your customers are?
Our teams are on the ground, in the same time zone as your consumers.
Press
In the news
Campaign Middle EastStratégiesMémentoLes EchosCB News
Facto Middle East's “Hey Man” asks men to take the conversation beyond “I'm fine”
Facto ME launches “Hey Man”, a self-funded men's mental health campaign in the UAE: call someone close and ask how they are really doing.
Read on Campaign Middle East ↗
Face aux géants mondiaux de la communication, les réseaux indépendants africains creusent leur sillon
Africa special report: how independent agency networks, including SouthNext, are gaining ground against global groups in very diverse markets.
Read on Stratégies ↗
Un an après, avons-nous les bonnes clés pour comprendre la Gen Z ?
Facto Madagascar surveyed 519 people aged 18 to 30. Clémence Nalet-Lecomte, managing director of Facto Indian Ocean, shares the findings.
Visit Midi Madagasikara ↗Insights
Latest articles
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The Mandate for Presence: Beyond Commercial Luxury When the global landscape becomes complex, the first instinct for many brands is to retreat into…
What if brands became the new trusted voices of citizenship?
As distrust in institutions reaches new heights in France, the regions of Réunion and Mayotte are not spared from this silent crisis. In fact, it takes on…
Forget Everything You Know About SEO. The New Era of GSO.
More and more, consumers are turning to AI instead of search engines to get answers about products and services. This shift is forcing marketers to…
FAQ
Frequently asked questions
What is SouthNext?
SouthNext Group is an independent group of advertising and communications agencies, founded in 2013 by Adrien Cusinberche and Guillaume Aoust. It brings together four agencies (Blue Lions, Facto, Court Circuit, Gardeners), 200 people and 13 offices across Africa, the Indian Ocean, the Middle East and Europe.
Which countries does SouthNext operate in?
SouthNext has offices in Paris, Abidjan, Casablanca, Accra, Johannesburg, Reunion Island, Antananarivo, Dubai, Mamoudzou, Martinique, Saint-Denis, Annecy, Geneva. From these offices, the group covers West Africa, North Africa, Southern Africa, the Indian Ocean, the Gulf, the French Caribbean, France and Switzerland.
Which agency should you choose for a campaign in Africa?
Blue Lions, SouthNext Group's African agency, supports brands in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya: social media, influence, films, media buying and events, with teams on the ground and a single point of contact for several countries.
What does SouthNext do?
The group covers ai and geo, brand strategy, content production, media buying, social media, integrated campaigns, film production, influencer marketing, retail and drive-to-store, design fiction, events, pr and e-pr, websites, apps and experiences. It also publishes its own media brands (Ondikwa, WAAB, Kabar) and builds its own platforms (SNDX, MatchMedias).
How do you contact SouthNext?
By email at hello@southnext.com, by phone on +33 1 75 43 69 00, or through the form on the contact page. The Paris offices are at 9, avenue Mac-Mahon, 75017 Paris.
Contact
Let's talk about your market
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.