Brasseries Bourbon · 2023

Brasseries Bourbon - La Dodo lé la

Client: Brasseries Bourbon
Market: Reunion Island
Agency: Facto
Expertise: Integrated campaigns Content production Events Social media
Sector: Food and beverage
Year: 2023

How to rejuvenate a Reunion institution that hasn’t changed in 50 years without losing its soul? Change the bottle for one that is more modern and bring it to life by launching special collector editions and reinforce with digital activations.

In detail

How we worked for Brasseries Bourbon

Expertise involved

Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Content production
Photo, video, motion and social formats produced locally.
Events
Launches, roadshows, booths and brand events.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Reunion Island

In Reunion Island, SouthNext Group brings together two agencies: Facto, the creative boutique, and Court Circuit, the agency for local brands and retailers. They support clients including Brasseries de Bourbon, Rhum Charrette and KFC with strategy, campaigns, packaging, social media and activations.

Our teams in this market

The agency

Facto Reunion

Facto Reunion is SouthNext Group's creative agency in Reunion Island. It supports the island's major brands with their identity, 360° campaigns, films and digital presence.

Discover

More work for Brasseries Bourbon: Brasseries Bourbon - Dodo Picnic

Work