Michelin · 2023

Michelin Guide Launch

Client: Michelin
Market: United Arab Emirates
Agency: Facto
Expertise: Events Influencer marketing PR and e-PR
Sector: Consumer products and services Automotive and transport
Year: 2023

Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including: -Staging of car influencers in Dubai and Abu Dhabi -Facebook and Instagram campaigns integrating the two themes -Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection

In detail

How we worked for Michelin

Expertise involved

Events
Launches, roadshows, booths and brand events.
Influencer marketing
Local creators, artists and ambassadors working for brands.
PR and e-PR
Press relations, online reputation and thought leadership.

The market

United Arab Emirates

Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.

Our teams in this market

The agency

Facto Middle East

Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.

Discover

More work for Michelin: Michelin · BFGoodrich Dakar 2023 · BFGoodrich Morocco Rally · Michelin Formula E · Michelin Safe Mobility · Michelin Star Revelation Influencer Trip · Michelin Product Launch Live Event · BFGoodrich - Red Bull SXS Event

Work