Michelin Star Revelation Influencer Trip

Michelin isn’t just solely based on tyres, they also dip into the world of fine dining and traveling. Altavia Blue Lions was tasked to source several major travel and food influencers from different European countries who could come to the Middle East and cover the Michelin Star revelation ceremony in Abu Dhabi and share the content on their pages to a new following. Altavia Blue Lions has an extensive knowledge of the MENA region and ensured that not only the influencers have a great time at the event but they made sure they could experience the culture, tradition and lifestyle Abu Dhabi had to offer with tours of the world known Grand Mosque, Louvre Abu Dhabi and the Emirates Palace.

The agency took care of all flight bookings, transportation, and on-site influencer management during the 3-day event. Each influencer had their respective deliverables to meet and covered the event in their own style that yet matched the brand expectations. Showcasing their experience during the whole event and with their followers being not automobile based this opened up a whole new following for Michelin to take advantage of.

To maximize the event and create memorable content for the Michelin channels, Altavia Blue Lions provided a professional videographer who filmed the entire event over three days. The final video has been shared on the global Michelin Guide page and can be seen in the link below.