Michelin · 2023

BFGoodrich Morocco Rally

Client: Michelin
Market: Morocco
Agency: Blue Lions
Expertise: Content production Social media
Sector: Consumer products and services Automotive and transport
Year: 2023

Promote the Morocco Rally, last official race before Dakar, for which BFGoodrich is the exclusive partner. Promote the event by allowing rally fans to follow a race with the BFGoodrich teams.

In detail

How we worked for Michelin

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Morocco

Blue Lions Morocco is SouthNext Group's digital and communications agency in Casablanca. It supports brands in Morocco and the Maghreb with social media, content, influence, events and media buying, for clients such as Pernod Ricard, Pharma5, Meilleurtaux.ma and BFGoodrich.

Our teams in this market

The agency

Blue Lions Morocco

Blue Lions Morocco is SouthNext Group's digital communications agency in Casablanca. The team supports brands in Morocco, Algeria and Tunisia with social media, content production, influence, events and media buying.

Discover

More work for Michelin: Michelin · BFGoodrich Dakar 2023 · Michelin Formula E · Michelin Guide Launch · Michelin Safe Mobility · Michelin Star Revelation Influencer Trip · Michelin Product Launch Live Event · BFGoodrich - Red Bull SXS Event

Work