Etam Kinshasa Launch · 2023

Etam Kinshasa Launch

Client: Etam Kinshasa Launch
Market: DR Congo
Agency: Blue Lions
Expertise: Events Influencer marketing Retail and drive-to-store
Year: 2023

Create an influencer campaign with: Stéphanie Bope, Fatoumata Mbemba, Cynthia Kifuka, and Kinsala Keren around the opening of the Etam’s flagship store in Kinshasa (DRC). The campaign was structured around a teasing and seeding phase, a reveal and a post-activation follow-up to create a long tail effect.

In detail

How we worked for Etam Kinshasa Launch

Expertise involved

Events
Launches, roadshows, booths and brand events.
Influencer marketing
Local creators, artists and ambassadors working for brands.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.

The market

DR Congo

Work carried out DR Congo by SouthNext Group teams.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

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Work