- Content production
Photo, video, motion and social formats produced locally. - Influencer marketing
Local creators, artists and ambassadors working for brands. - Media buying
Digital, TV, radio and outdoor: planning and buying at the right price. - Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.
Motul · 2025
Motul
Motul is one of the most respected names in high-performance lubricants — a brand built on motorsport heritage and trusted by professional mechanics and passionate drivers alike. To match that reputation across the Middle East, they needed a partner who could operate at scale without losing the detail. We took on the full regional social mandate: 15 accounts, multiple markets, two languages, and a content operation that never stops.
In detail
How we worked for Motul
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
52MAnnual regional reach across all accounts
+175%Average engagement uplift since onboarding
600+Bilingual assets produced monthly
3.4×Paid media return on ad spend
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