- Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground. - Content production
Photo, video, motion and social formats produced locally. - Influencer marketing
Local creators, artists and ambassadors working for brands.
Remington · 2025
Remington
To support Remington's Eid Al Fitr campaign in the GCC, we activated 30 influencers across 4 countries: UAE, KSA, Qatar, and Kuwait. The goal was to generate high visibility for Remington's most in-demand hair styling tools through authentic, relatable influencer content.
In detail
How we worked for Remington
United Arab Emirates
Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.
Our teams in this marketFacto Middle East
Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.
DiscoverResults
1.2M+Total reach
120+Content pieces (Reels, Stories, Posts)
85K+Total engagements
50K+Organic views on top-performing Reel
Work
Related work
Next project
Russell Hobbs ↗
Contact
Let's talk about your market
A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.