Bayara · 2022

Bayara - World Cup Activation

Client: Bayara
Market: United Arab Emirates
Agency: Facto
Expertise: Brand strategy Integrated campaigns Content production Film production Media buying Social media
Sector: Food and beverage
Year: 2022

The world cup is one of the biggest events of the year on a sporting- and advertising level. Millions of people are interested in the event which only comes around every 4 years so every company would like to take advantage of the potential during this time and this was no different for Bayara. In partnership with Altavia Blue Lions digital agency, Bayara created a contest that ran through the duration of the world cup with organic and paid content.

Several posts were published on the social feeds for Facebook and Instagram and ran as dark posts where users could win hampers full of products by predicting the winners of the games. Additionally, for the later stages of the competition, stories with the same mechanics have been posted to generate even further reach and engagement.

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In detail

How we worked for Bayara

Expertise involved

Brand strategy
Positioning, brand platform and identity adapted to each market.
Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Content production
Photo, video, motion and social formats produced locally.
Film production
TV commercials, brand films and digital films: 500 films produced.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

United Arab Emirates

Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.

Our teams in this market

The agency

Facto Middle East

Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.

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Work