Contact

Leading Company in Frozen Potato Products · 2024

Leading Company in Frozen Potato Products - Social Media Strategy and Content Creation

Leading Company in Frozen Potato Products - Social Media Strategy and Content Creation

All work

Client
Leading Company in Frozen Potato Products
Market
United Arab Emirates
Agency
Facto
Expertise
Brand strategyIntegrated campaignsContent productionFilm productionMedia buyingSocial media
Sector
Food and beverage
Year
2024

We manage the client’s social media presence on Instagram and Facebook, focusing on creating appealing and informative visuals for B2B content aimed at restaurant owners, chefs, and foodservice professionals with the goal of increasing sales and to strengthen the market position of the client. Our solution involved a tailored social media strategy that emphasized the brand’s innovative products with a focus on practical applications in the foodservice industry. Content included product spotlights, recipe ideas, profitability insights for foodservice professionals.

In detail

How we worked for Leading Company in Frozen Potato Products

Expertise involved

  • Brand strategy
    Positioning, brand platform and identity adapted to each market.
  • Integrated campaigns
    One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
  • Content production
    Photo, video, motion and social formats produced locally.
  • Film production
    TV commercials, brand films and digital films: 500 films produced.
  • Media buying
    Digital, TV, radio and outdoor: planning and buying at the right price.
  • Social media
    Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

United Arab Emirates

Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.

Our teams in this market

The agency

Facto Middle East

Facto Middle East is SouthNext Group's agency in Dubai. It leads campaigns for international brands in the United Arab Emirates, Saudi Arabia and the Gulf, as well as pan-African assignments.

Discover

Next project

McCain New Product Photoshoot and Food Styling ↗

Contact

Let's talk about your market

A project in Africa, the Indian Ocean, the Middle East or Europe? Write to us and the right office will answer.