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Seb · 2019

Serge Beynaud - Mosquito Silence

Serge Beynaud - Mosquito Silence

All work

Client
Seb
Market
Côte d'Ivoire
Agency
Blue Lions
Expertise
Film productionInfluencer marketingMedia buying
Sector
Consumer products and services
Year
2019

Seb Group asked us to create a viral campaign to push their Tefal fan product during the mosquito season in Cote d’Ivoire. Blue Lions came up with a plan that involved a hit song from a major Ivorian artist: Serge Beynaud and a video-clip that would work as a commercial and a clip everyone would watch.

In detail

How we worked for Seb

Expertise involved

  • Film production
    TV commercials, brand films and digital films: 500 films produced.
  • Influencer marketing
    Local creators, artists and ambassadors working for brands.
  • Media buying
    Digital, TV, radio and outdoor: planning and buying at the right price.

The market

Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's digital and communications agency in Abidjan. It creates 360° campaigns, manages social media and influence, produces films and buys media for brands such as Betclic, Société Ivoirienne de Banque, Leader Price, Unilever and Canal+.

Our teams in this market

The agency

Blue Lions Côte d'Ivoire

Blue Lions Côte d'Ivoire is SouthNext Group's communications and digital advertising agency in Abidjan. From Cocody, the team designs and produces 360° campaigns, films, social media content, influence and media buying for Côte d'Ivoire, Senegal and Central Africa.

Discover

More work for Seb: Calor Algeria · Ramadan Campaign for Seb/Tefal · Tefal Algeria

Next project

A+ Ivoire ↗

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