Lesaffre · 2023

Lesaffre - Branding

Client: Lesaffre
Market: Africa
Agency: Blue Lions
Expertise: Content production
Sector: Food and beverage
Year: 2023

How to standardize SAF-INSTANT branding through the creation of a dedicated approach for Africa? We’ve created a global charter to be used by local agencies in order to get more consistency on the content produced even locally.

In detail

How we worked for Lesaffre

Expertise involved

Content production
Photo, video, motion and social formats produced locally.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work