AfricaMillions TV campaign · 2023

AfricaMillions TV campaign

Client: AfricaMillions TV campaign
Market: Africa
Agency: Blue Lions
Expertise: Integrated campaigns Film production Media buying
Sector: Consumer products and services
Year: 2023

How-to communicate about the new Pan-African lottery while making the African lottery accessible to consumers? By creating a TV copy promoting the Pan-African lottery. A film with the goal of discovery through humour without overly evoking money, AfricaMillions as well as the possible winnings.

In detail

How we worked for AfricaMillions TV campaign

Expertise involved

Integrated campaigns
One strong idea, deployed across TV, outdoor, radio, digital and on the ground.
Film production
TV commercials, brand films and digital films: 500 films produced.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work