Radisson Blu

Expertise involved

• Content production
  Photo, video, motion and social formats produced locally.
• Film production
  TV commercials, brand films and digital films: 500 films produced.
• Influencer marketing
  Local creators, artists and ambassadors working for brands.
• Media buying
  Digital, TV, radio and outdoor: planning and buying at the right price.
• PR and e-PR
  Press relations, online reputation and thought leadership.
• Social media
  Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.