L'Oréal · 2015

Maybelline Afrique

Client: L'Oréal
Market: Africa
Agency: Blue Lions
Expertise: Content production Events Influencer marketing Media buying PR and e-PR Social media
Sector: Beauty
Year: 2015

L’Oréal has trusted Blue Lions with the launch and management of the Maybelline New York Africa Facebook page. Take a look here and don’t forget to like it: https://fb.me/MaybellineAfrique

In detail

How we worked for L'Oréal

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Events
Launches, roadshows, booths and brand events.
Influencer marketing
Local creators, artists and ambassadors working for brands.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
PR and e-PR
Press relations, online reputation and thought leadership.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017

Work