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L'Oréal · 2015

Dark and Lovely - Brand Content

All work

Client
L'Oréal
Market
GhanaSouth AfricaKenya
Agency
Blue Lions
Expertise
Film productionInfluencer marketing
Sector
Beauty
Year
2015

Dark and Lovely (Softsheen Carson/L’Oréal) trusted Blue Lions to produce a series of 16 videos in 4 countries: Nigeria, Ghana, Kenya and South Africa. Staring top influencers (in every market – cast by the agency) and local star hairstylists, these videos are the first to provide high-quality hair content on YouTube to consumers in these markets. Click here for a look: http://bit.ly/1LJ2MQk

In detail

How we worked for L'Oréal

Expertise involved

The market

Ghana

From Accra, Blue Lions covers Ghana and English-speaking West Africa (Nigeria, Sierra Leone, Liberia) for SouthNext Group's brands.

Our teams in this market

The agency

Blue Lions Ghana

From Accra, Blue Lions' Anglo Afrika office covers English-speaking West Africa: Ghana, Nigeria, Sierra Leone and Liberia.

Discover

More work for L'Oréal: Garnier Vitamin C · Maybelline Dakar · Maybelline Valentine's day 2023 · Queen Mixa 2021 · Garnier Afrique · Dark and Lovely Afrique · Maybelline Mauritius · Miss Mixa 2017

Next project

Dark and Lovely - TVC Coverage ↗

Contact

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