SFA Middle-East · 2018

SFA Middle-East

Client: SFA Middle-East
Market: United Arab Emirates
Agency: Blue Lions
Expertise: Content production Media buying Retail and drive-to-store
Sector: Industry
Year: 2018

SFA has trusted Blue Lions to create the communications strategy for its Middle East digital presence with a focus on the Big5 event.

In detail

How we worked for SFA Middle-East

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Retail and drive-to-store
Point-of-sale activation, POS materials and field operations.

The market

United Arab Emirates

Facto Middle East, based in Dubai (JLT), is SouthNext Group's agency in the United Arab Emirates. Its work includes supporting Michelin for the launch of the Michelin Guide in the UAE and at the Diriyah Formula E Grand Prix.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work