Renault Trucks · 2018

Renault Trucks Africa

Client: Renault Trucks
Market: Africa
Agency: Blue Lions
Expertise: Content production Media buying Social media
Sector: Automotive and transport
Year: 2018

Renault Trucks is trusting Blue Lions with its digital and social media strategy across the African continent to improve brand awareness and conversion rates.

In detail

How we worked for Renault Trucks

Expertise involved

Content production
Photo, video, motion and social formats produced locally.
Media buying
Digital, TV, radio and outdoor: planning and buying at the right price.
Social media
Strategy, community management and content for Facebook, Instagram, TikTok, LinkedIn.

The market

Africa

SouthNext is a group of independent communications agencies present in Africa through Blue Lions, its specialist agency for the continent, based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya. A single point of contact runs campaigns across several countries, with local teams in each.

Our teams in this market

The agency

Blue Lions

Blue Lions is the pragmatic, agile and inventive agency that has been supporting the biggest brands in African markets since 2013. Based in Morocco, Côte d'Ivoire, Ghana, South Africa and Kenya, it puts a very strong digital core at the service of its entire offering.

Discover

Work